Hilke Plassmann, INSEAD Chaired Professor of Consumer Neuroscience, has co-authored the first study to demonstrate a direct causal link between







Testosterone & brand awareness: Men shop differently when their juices are flowing [_m87aUmeJp-]

Testosterone & brand awareness: Men shop differently when their juices are flowing [_m87aUmeJp-]

| 1h 28m 28s | Video has closed captioning.

Hilke Plassmann, INSEAD Chaired Professor of Consumer Neuroscience, has co-authored the first study to demonstrate a direct causal link between testosterone levels and preference for luxury consumer goods in men. #male enhancement cream on lips #male enhancing swim trunks

Aired: January 05, 2025

Rating: TV-14

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