Who is Buying THC | CBD Products, and What is the Target Demographic? [tH7Opx330pa]
Who is Buying THC | CBD Products, and What is the Target Demographic? [tH7Opx330pa]
| 1h 28m 28s | Video has closed captioning.
In this video, Austin, THC Territory Manager at Bernick’s, shares insights into the primary consumers of THC and CBD products. Understanding your target demographic is essential for effective marketing and distribution in the cannabis space. What We’ll Cover: 1. Key Demographics: Adults aged 25-44, with a notable rise in users aged 35-44, are leading the market, showing a strong preference for edibles and beverages. 2. Consumer Trends: While the demographic leans slightly male, there’s a growing interest among women seeking relaxation and stress relief. Over 60% of Midwest consumers use these products recreationally, favoring gummies and drinks. 3. Shifting Social Norms: As cannabis gains social acceptance, interest in THC and CBD beverages is rising. These beverages appeal to those seeking an alternative to smoking or alcohol, opening opportunities for broader reach. 4. Minnesota’s Regulations: Hemp-derived THC and CBD products are restricted to consumers 21 and older, with strict marketing guidelines to ensure responsible promotion. By aligning your product offerings with consumer preferences and demographics, you can connect with new audiences and showcase your commitment to innovation. For more guidance, reach out to Bernick’s—your partner in navigating the cannabis market! #private label cbd gummies #super gummies cbd #uses of cbd gummies #ultra cbd gummies amazon
Aired: January 05, 2025
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